Makeshift Work Space
Vancouver entrepreneur Monique Cherrie saw an opportunity to open a coworking space in a busy neighbourhood and asked me to help develop the brand and supporting marketing materials. With the coworking market at its peak, a clear business position gave us a strong starting point for the brand strategy.
Monique envisioned a bright, welcoming identity, which we built around three brand archetypes—most notably The Jester. This inspired a vibrant colour palette, whimsical illustrations, and a conversational voice that matched the playful, community-driven feel of the physical space.
Brand and content strategy: Home page
Content strategy & writing: Services
Content strategy & writing: About page
Content strategy & writing: blog
Content marketing & writing: 2-sided promotional flyer distributed in community and at events
Brand strategy: foundation work
Partnering with graphic designer Paperclip Creative, we brought the brand to life within a small start-up business budget through cohesive digital strategy, website development, and marketing collateral.
Though the business closed in late 2024, Makeshift Work Space remains a standout example of how a strong concept and creative identity can define a new venture.
Marketing Strategy
Content Strategy
Web Writing & SEO
Discovery
Naming
Brand Strategy
Social Media (consult)
Content Development
Digital Strategy
“Working with Kendra has been a fantastic experience!…I have used her services on more than one occasion and her deliverables only enhanced my business' success. I highly recommend.”
— Monique Cherrie, Owner, Makeshift Work Space