About
I specialize in brand and content strategy devoted to building and growing brands.
My name is Kendra Nickerson—nice to meet you.
I offer the unique perspective of having worked in advertising agencies as well as client side prior to starting my own business.
In advertising, I worked in three roles (account services, brand strategy, media) across four divergent agencies. On client side, I built and helped grow Aritzia’s marketing department (I was the department’s sole employee to start).
The agency world taught me how to juggle multiple projects, manage budgets from a range of clients, and ramp up on knowledge at warp speed for all types of businesses from telecommunications and tourism, to real estate and consumer goods. Working in-house on marketing team I became proficient in collaborating and communicating across departments with differing goals during periods of growth.
Why Work With Me?
I have a consistent track record of developing and driving successful brand awareness, particularly online. My knowledge is extensive, and I prefer to educate and enable clients rather than make them co-dependent.
Read what clients have to say about working with me.
The way you present and tell your brand’s story online makes all the difference in your business’s success.
Every small business has a unique story that distinguishes it in the marketplace, but many owners struggle to communicate this effectively. I help small businesses discover and share their brand narrative, ultimately engaging potential customers and forging connections.
Let’s turn your brand story into a marketing tool that drives engagement and sales.
How I Work
Speak the truth.
Let’s be honest: The sales & marketing industry doesn’t have the best reputation for truthfulness—it’s known for hype and skillful omissions. I prefer to be a no-nonsense marketing partner, one that acts with integrity and refuses to sell clients on things that they don’t need.
At the core of our relationship is trust.
No fluff, no frills.
My time and your money isn’t spent on producing slick proposals & presentations. I keep the process lean without all the extras, which translates into streamlined, agile marketing services. External costs are lowered by engaging freelancers or seamlessly collaborating with your team.
This keeps my time fixed on turning around the real work.
Be focussed.
Despite having a very broad marketing background, I don’t wear all the hats. When a project requires services beyond my core offering, I’ll refer you to a talented specialist such as a graphic designer or social media strategist.
My business is focussed on B2C companies, specifically online retail and professional services.