About
The way you tell your brand’s story online can define your business’s success.
Every small business has a distinct story that sets it apart in the marketplace, but many struggle to communicate it clearly. I help businesses uncover, shape, and share their story in a way that engages customers and builds connection.
Let’s turn your brand story into a marketing tool that drives engagement and sales.
I specialize in brand and content strategy devoted to building and growing brands.
My name is Kendra Nickerson—nice to meet you.
I bring a dual perspective from years spent in both marketing agencies and in-house marketing before starting my own business.
In agencies, I held roles across account services, brand strategy, and media at four very different companies. On the client side, I built and helped grow Aritzia’s marketing department. Fun fact: I was the department’s sole employee to start.
Agency life taught me how to manage complex projects, budgets, and clients while learning new industries at warp speed—from telecommunications and tourism to real estate and consumer goods. Working in-house refined my ability to collaborate across departments with competing priorities and drive alignment during rapid growth.
Why Work With Me?
I have a consistent track record of developing and driving successful brand awareness, particularly online. My knowledge is extensive, and I prefer to educate and enable clients rather than make them co-dependent.
Read what clients have to say about working with me.
My Brand Values
Speak the truth.
Let’s be honest: the marketing industry isn’t always known for transparency. I take a different approach—acting with integrity, being upfront about what’s needed (and what’s not), and building trust through clear, practical advice.
No fluff, no frills.
Your money and my time go toward real work, not flashy presentations. I keep the process lean and focused, collaborating directly with your team or trusted freelancers to deliver streamlined, effective marketing.
Stay focussed.
I stick to what I do best. Too many agencies claim expertise in everything, only to deliver mediocre results. I keep my focus on quality, referring you to a specialist when needed. My work is focussed on retailers and professional service businesses.