Want More Local Customers? Start with Your Google Business Profile
Your Google Business Profile is one of the simplest and most powerful ways to get found by local customers. Learn what it is, why it matters, and how to set it up so your business stands out.
How to Choose an Effective Name for Your Business
Naming a business or product is exciting, challenging, and nerve wracking all at the same time. It seems like a simple task, but in reality it’s rife with pitfalls.
What Exactly is a Brand? And Other Branding Questions You’ve Been Afraid to Ask.
A “brand” is one of those prickly terms that many people find hard to define. They use it, having a sense that they know what it means, but when it comes to nailing the definition they get stuck.
Top 5 Social Media Mistakes That Businesses Make
Managing social media doesn’t have to be complicated. With a few smart habits, you can keep your business looking active and approachable. Here are five common mistakes small businesses make—and simple ways to fix them.
