After decades in home construction, the next generation in the company recognized it was time to rebrand and reposition the family business. They wanted to take the company in a new direction, attracting new clients and standing out in Greater Vancouver’s intensely competitive market.

The business needed an experienced, reliable branding partner to lead the transformation and, post-launch, ongoing support to manage website content and drive consistent content marketing efforts.

Through research and discovery, I developed a brand strategy that redefined NOVERO’s identity, rooted in their Italian heritage and future-focused values. Partnering with Paperclip Creative, we created a cohesive brand identity across digital and print, from a new website to vehicles and site signage.

Since launch, I’ve continued to support NOVERO with ongoing marketing initiatives to sustain momentum and grow visibility. These include brand management, content marketing, SEO, analytics, awards submissions, and a website refresh.