Despite a strong reputation and referral-based success, Float Studio wanted to strengthen its digital presence to attract new clients in Manhattan’s fiercely competitive interior design market.

Their website lacked proper SEO optimization and content marketing, limiting visibility for their impressive portfolio. With demanding project workloads and no in-house marketing support, they sought strategic digital marketing help to better position their work and attract quality leads online.

I conducted a website audit to uncover SEO, technical, and user experience gaps limiting Float Studio’s visibility. While the minimalist site reflected their design sensibility, it hindered usability and search performance.

I recommended refinements to site structure and content, diversified keywords beyond branded searches, corrected local listing inconsistencies, and optimized key pages—all aimed at improving discoverability and engagement without compromising Float Studio’s clean, modern aesthetic.