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    <loc>https://www.pagepress.ca/journal</loc>
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  <url>
    <loc>https://www.pagepress.ca/journal/why-a-google-business-profile-local-seo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/9e4efda1-4bfe-4a44-bdcd-12b9ce76b681/best+donuts-local+pack-GBP.png</image:loc>
      <image:title>Resources - Want More Local Customers? Start with Your Google Business Profile - Make it stand out</image:title>
      <image:caption>Google 3-Pack example for the search, “best donuts in Vancouver”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/1759814608233-F1R737QQBAYDJK3PNZLF/GBP-Sundays-KP.png</image:loc>
      <image:title>Resources - Want More Local Customers? Start with Your Google Business Profile</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/1759814617650-77TXGN6D1IUBX78360YK/Herschel-GBP-KP.png</image:loc>
      <image:title>Resources - Want More Local Customers? Start with Your Google Business Profile</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/1759814970543-RDGNW3W079X6PZRUFER8/Screenshot+2025-10-06+at+10.29.08%E2%80%AFPM.png</image:loc>
      <image:title>Resources - Want More Local Customers? Start with Your Google Business Profile</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/1759814623753-3LYJGT8IEYVXIW0S2KYQ/Screenshot+2025-10-06+at+6.41.01%E2%80%AFPM.png</image:loc>
      <image:title>Resources - Want More Local Customers? Start with Your Google Business Profile</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/66c98b4c-6977-4c9a-8e20-d507dce5aae8/Lees+Donuts-GBP-Top+full.png</image:loc>
      <image:title>Resources - Want More Local Customers? Start with Your Google Business Profile - Make it stand out</image:title>
      <image:caption>This Lee’s Donuts location has been given a lot of precious search space for its GBP.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pagepress.ca/journal/choose-effective-business-name</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/1624488555835-JPFRYTYVWVL21W4WS1D4/The_Boring_Company_Logo.svg.jpg</image:loc>
      <image:title>Resources - How to Choose an Effective Name for Your Business - Make it stand out</image:title>
      <image:caption>The Boring Company is a great example of a unique and very memorable business name.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/1624491238156-APZKEUO0AMU6EGM7MOG2/one-word+brand+names-vancouver.jpg</image:loc>
      <image:title>Resources - How to Choose an Effective Name for Your Business - Make it stand out</image:title>
      <image:caption>Solid Vancouver examples of simple names from our food scene include Botanist, Burgoo, Forage, Flourist, Nightingale, and Tacofino.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/1624492169190-AMUMA53XP9VKDS3X46GT/meaningful-brand-names-Vancouver-brewery..jpg</image:loc>
      <image:title>Resources - How to Choose an Effective Name for Your Business - Make it stand out</image:title>
      <image:caption>Vancouver’s craft beer scene is packed with examples of well-chosen meaningful brand names like Brassneck, Strangefellows, Andina, Luppolo, Container, Electric Bicycle, and Storm Brewing.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pagepress.ca/journal/what-is-a-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/1620755763495-EX5RX5RJ2HZNBD1N2PFL/what+is+a+brand-coca-cola.jpg</image:loc>
      <image:title>Resources - What Exactly is a Brand? And Other Branding Questions You’ve Been Afraid to Ask. - Make it stand out</image:title>
      <image:caption>Coca-Cola was introduced as a brand in 1886.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/1620837035330-ITS30J4N262IU3A93FCZ/top+athletics+brands.jpg</image:loc>
      <image:title>Resources - What Exactly is a Brand? And Other Branding Questions You’ve Been Afraid to Ask. - Make it stand out</image:title>
      <image:caption>When you think of the best sportswear brands in the world, what companies do you think of? Narrow it down to three.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/1620856014043-LLD3U24ZUJGP045CC6OZ/brandmark+broken+down.jpeg</image:loc>
      <image:title>Resources - What Exactly is a Brand? And Other Branding Questions You’ve Been Afraid to Ask. - Make it stand out</image:title>
      <image:caption>The visual elements of a brand identity, AKA logo or brandmark</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pagepress.ca/journal/mistakes-social-media-business-profiles</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/28babfcd-be14-4827-a615-ced8d3f296d6/vitaly-gariev-GPn0tqoRJgY-unsplash.jpg</image:loc>
      <image:title>Resources - Top 5 Social Media Mistakes That Businesses Make - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/b69f203d-b9ca-4db4-bb52-834cd2532287/vitaly-gariev-hvlURMm_DHc-unsplash.jpg</image:loc>
      <image:title>Resources - Top 5 Social Media Mistakes That Businesses Make - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/e638bbf7-5b24-41a1-adef-5a3dbaa8d283/vitaly-gariev-LvdXzydbj5E-unsplash.jpg</image:loc>
      <image:title>Resources - Top 5 Social Media Mistakes That Businesses Make - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pagepress.ca/journal/respond-to-negative-reviews</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/1615315928988-02MING2195D4YGSKFJ34/How+to+Respond+to+Negative+Reviews-Yelp+update.png</image:loc>
      <image:title>Resources - How to Respond to Negative Online Reviews</image:title>
      <image:caption>In this Yelp review the original one-star rating and review was updated.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/1615316384632-OME01Y5W0QLKFPV07X4S/negative+review-how+not+to+respond.png</image:loc>
      <image:title>Resources - How to Respond to Negative Online Reviews</image:title>
      <image:caption>How not to respond to a review. Adding “please” at the end doesn’t soften the response (or encourage the reviewer to call the business to discuss the matter).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/1615316160936-YML12FJVPIXQIMKBGUGW/negative+reviews-apology.png</image:loc>
      <image:title>Resources - How to Respond to Negative Online Reviews</image:title>
      <image:caption>In this Google review, the restaurant apologizes and asks the reviewer to contact them.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pagepress.ca/journal/category/branding</loc>
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  </url>
  <url>
    <loc>https://www.pagepress.ca/journal/category/local+SEO</loc>
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  </url>
  <url>
    <loc>https://www.pagepress.ca/journal/category/SEO</loc>
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  </url>
  <url>
    <loc>https://www.pagepress.ca/journal/category/social+media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.pagepress.ca/journal/category/brand+management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.pagepress.ca/journal/tag/LinkedIn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.pagepress.ca/journal/tag/Reviews</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.pagepress.ca/journal/tag/Trip+Advisor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.pagepress.ca/journal/tag/Google+My+Business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.pagepress.ca/journal/tag/Instagram</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.pagepress.ca/journal/tag/Yelp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.pagepress.ca/journal/tag/SEO</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.pagepress.ca/journal/tag/Facebook</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.pagepress.ca/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/1604690732837-H39ALTA21779C80SMW4O/marketing-consultant-j.serhan-unsplash.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.pagepress.ca/services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/0c90ef26-00b7-4125-a418-14c10fc9b8b2/liam-simpson-CmyfWyTxjA8-unsplash.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.pagepress.ca/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/3bffa2f0-d039-4727-b6f0-ce4086bbd502/Kendra+Nickerson-brand+and+content+strategist+copy-web.jpg</image:loc>
      <image:title>About - The way you tell your brand’s story online can define your business’s success.</image:title>
      <image:caption>Every small business has a distinct story that sets it apart in the marketplace, but many struggle to communicate it clearly. I help businesses uncover, shape, and share their story in a way that engages customers and builds connection. Let’s turn your brand story into a marketing tool that drives engagement and sales.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pagepress.ca/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-13</lastmod>
  </url>
  <url>
    <loc>https://www.pagepress.ca/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-04</lastmod>
  </url>
  <url>
    <loc>https://www.pagepress.ca/work/clients</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/21a7bdd1-d78c-4827-a483-eff32ac03d48/client+list+by+type.png</image:loc>
      <image:title>Work - Client List - A few current and past clients.</image:title>
      <image:caption>Law, health &amp; wellness, business services, and retail.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/58744f01-66ba-4748-97bf-2c4d9feba47b/client+list+by+business+type.png</image:loc>
      <image:title>Work - Client List - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.pagepress.ca/work/clarity-therapy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/1612555020666-C5QUJ08EEE3BBIZYE5NR/Clarity+Therapy-Separation+and+Divorce.jpg</image:loc>
      <image:title>Work - Clarity Therapy - “Page Press Marketing helped with my website from start to finish. Kendra is extremely professional, talented and always wonderful to deal with - I highly recommend Kendra!”</image:title>
      <image:caption>—Suzanne Williams, Clarity Therapy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/1612549330515-PQTNAAXLQH5Y8WFTA27R/1.jpg</image:loc>
      <image:title>Work - Clarity Therapy</image:title>
      <image:caption>Intro video and headline</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/1612549339360-3E9NE8NYNZCVF5184R9Z/2.jpg</image:loc>
      <image:title>Work - Clarity Therapy</image:title>
      <image:caption>Content strategy, development, writing &amp; SEO</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/1612549352371-CLPZMPTHH5FA7HSS9CJO/3.jpg</image:loc>
      <image:title>Work - Clarity Therapy</image:title>
      <image:caption>Web content writing &amp; SEO</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/1612549361223-BAZCJ4J3D7CQSH3MI0VU/4.jpg</image:loc>
      <image:title>Work - Clarity Therapy</image:title>
      <image:caption>Content strategy and SEO</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pagepress.ca/work/makeshift-work-space</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/1606522319757-FM4PY7ILBFM4Y7IG70OX/Client+Makeshift+Work+Space.jpg</image:loc>
      <image:title>Work - Makeshift Work Space - “Working with Kendra has been a fantastic experience!…I have used her services on more than one occasion and her deliverables only enhanced my business' success. I highly recommend.”</image:title>
      <image:caption>— Monique Cherrie, Founder</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/460beb3b-626a-45d6-b55e-1417c4efab75/MSWS+home+page.jpg</image:loc>
      <image:title>Work - Makeshift Work Space</image:title>
      <image:caption>Brand and content strategy: Home page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/1609375196406-DGAAU5YO2NUWPMJ9ODA3/4.png</image:loc>
      <image:title>Work - Makeshift Work Space</image:title>
      <image:caption>Content strategy &amp; writing: Services</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/43ba6a7f-9781-4fc5-9b83-7e7047546053/About+page+and+detail.jpg</image:loc>
      <image:title>Work - Makeshift Work Space</image:title>
      <image:caption>Content strategy &amp; writing: About page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/1609375180007-PF4BK0F9FC17YAL8DRP6/2.png</image:loc>
      <image:title>Work - Makeshift Work Space</image:title>
      <image:caption>Content strategy &amp; writing: blog</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/7a5d6dee-7bed-44c3-bfe5-022f6de76635/Flyer-Makeshift+Work+Space.jpg</image:loc>
      <image:title>Work - Makeshift Work Space</image:title>
      <image:caption>Content marketing &amp; writing: 2-sided promotional flyer distributed in community and at events</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/d8f8d8e6-fe95-4c96-8191-1b7e286e07c7/brand+values-MSWS.jpg</image:loc>
      <image:title>Work - Makeshift Work Space</image:title>
      <image:caption>Brand strategy: foundation work</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pagepress.ca/work/novero-homes-design-centre</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/03c1b41f-0516-446c-8523-31a4aaf926de/NOVERO+DC-portfolio3.jpg</image:loc>
      <image:title>Work - NOVERO Design Centre</image:title>
      <image:caption>Services web page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/c4056541-c7a2-4c43-bb34-b3fc336bd7cc/NOVERO+DC-portfolio.jpg</image:loc>
      <image:title>Work - NOVERO Design Centre</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/23a5aa50-8d79-4c4c-9366-371591df25d2/NOVERO+DC-portfolio2.jpg</image:loc>
      <image:title>Work - NOVERO Design Centre</image:title>
      <image:caption>Inspiration Gallery</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/f2281e6d-7ef3-4c9b-9d67-dafeeabe1780/NOV+DC-portfolio.jpg</image:loc>
      <image:title>Work - NOVERO Design Centre</image:title>
      <image:caption>Portfolio work with product hot spots</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pagepress.ca/work/goodland</loc>
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    <priority>0.5</priority>
    <lastmod>2025-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/34c0c244-546d-4ba8-b8ca-43c0c23612bb/rbenoit_goodlandrev-8831-min.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Work - GOODLAND</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Work - GOODLAND</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/cbba654d-b9a4-4a82-bc42-8cb69196dcc1/GOODLAND+brand+strategy.jpg</image:loc>
      <image:title>Work - GOODLAND</image:title>
      <image:caption>Brand foundation: launch in 2021</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/cbc47268-b348-4b18-962b-492ac7efa052/PDP+SEO+for+GOODLAND.jpg</image:loc>
      <image:title>Work - GOODLAND</image:title>
      <image:caption>Product description page: content strategy &amp; SEO</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/55c4391d-c8fe-4fe9-9973-55234704e05d/content+strategy+for+GOODLAND.jpg</image:loc>
      <image:title>Work - GOODLAND</image:title>
      <image:caption>Journal (blog): content strategy, development, &amp; SEO</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/1d55951b-4a1e-4edf-8bab-be0085c6c7fb/SERP+wins+for+GOODLAND.jpg</image:loc>
      <image:title>Work - GOODLAND</image:title>
      <image:caption>SEO / SERP successes: rich snippets &amp; AI results</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/a925c9bb-6655-4202-9845-72e989aa074b/Portfolio+-+DC.jpg</image:loc>
      <image:title>Work - GOODLAND</image:title>
      <image:caption>YouTube: content strategy &amp; SEO</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/d4bbefd7-5b2f-4ed3-833f-d95d0f9c8ed8/on-page+SEO+for+GOODLAND.jpg</image:loc>
      <image:title>Work - GOODLAND</image:title>
      <image:caption>Website UX: usability &amp; information hierarchy</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pagepress.ca/work/union-wood-co</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/c3693079-9be2-45f1-850a-a36196749a1e/radius_table_900x900_80374c65-f0eb-4baf-8d59-f16203489f2e_1024x1024.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/5a4dc535-e8f0-4a2e-8750-6f5d9e189279/wood+table.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Work - Union Wood Co</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Work - Union Wood Co</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/e720b7e3-ccea-41e0-869b-f2657455e647/ecommerce+site-union+wood+co.jpg</image:loc>
      <image:title>Work - Union Wood Co</image:title>
      <image:caption>Home page hero &amp; feature products</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/30402e86-2087-4a6e-a9bb-272ba6f2b161/content+strategy-Union+wood+co.jpg</image:loc>
      <image:title>Work - Union Wood Co</image:title>
      <image:caption>Product page description: writing &amp; SEO</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/494dd517-14d5-4e05-88c4-c1ece9578529/ecommerce+SEO-union+wood+co.jpg</image:loc>
      <image:title>Work - Union Wood Co</image:title>
      <image:caption>Product page description: writing &amp; SEO</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/3b06044b-a234-43b4-b08b-c804dcda5bc1/brand+strategy-union+wood+co.jpg</image:loc>
      <image:title>Work - Union Wood Co</image:title>
      <image:caption>Brand strategy: foundation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/1613975529044-R8TJYZA6FZDNYI1EYQ5H/4.jpg</image:loc>
      <image:title>Work - Union Wood Co</image:title>
      <image:caption>Evergreen blog content: biggest organic traffic driver since 2016</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/1613975514152-WNQVSAT1ZJCN59HED0S8/3.jpg</image:loc>
      <image:title>Work - Union Wood Co</image:title>
      <image:caption>Collection page content (previous website iteration)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pagepress.ca/work/float-studio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/b77d9811-daa1-41a7-a4a3-6dc27c7312ea/float-studio-food52-headquarters-office-23.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Work - Float Studio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Work - Float Studio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/2401e233-90f5-476e-bccf-aec58c558f9e/Float+Studio+home+page+improve.jpg</image:loc>
      <image:title>Work - Float Studio</image:title>
      <image:caption>UX &amp; content improvement recommendations to Home page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/3cb4fd11-b79c-484e-9554-2cbc6f89a39a/Float+Studio+content+improve.jpg</image:loc>
      <image:title>Work - Float Studio</image:title>
      <image:caption>UX &amp; content improvement recommendations to Portfolio</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/53271716-a363-4a70-8d8c-bdefc82c1333/Float+Studio+local+SEO.jpg</image:loc>
      <image:title>Work - Float Studio</image:title>
      <image:caption>Local SEO: improved branded search &amp; Google Business Profile</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pagepress.ca/work/novero-homes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/36df39ac-e671-45a3-83b3-1d836b3efd5f/SK-Midcentury-island+end.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/a294c481-b9a7-4710-94be-d02892746507/NOVERO-HOMES-Holly-Dr-20-kitchen-1024x683.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Work - NOVERO Homes &amp; Renovations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Work - NOVERO Homes &amp; Renovations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/8c0a6e6f-cbce-49b7-9732-4209a4f56d2a/Home+page+content+strategy.jpg</image:loc>
      <image:title>Work - NOVERO Homes &amp; Renovations</image:title>
      <image:caption>Home page content development</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/373b6f3d-b88e-4e43-acaf-d0686ef3b03c/Content+development-project+portfolio.jpg</image:loc>
      <image:title>Work - NOVERO Homes &amp; Renovations</image:title>
      <image:caption>Project portfolio: content marketing &amp; local SEO</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/6848ff20-46c7-4d98-b2a2-d2db92d24f33/Google+Business+Profile+example.jpg</image:loc>
      <image:title>Work - NOVERO Homes &amp; Renovations</image:title>
      <image:caption>Google Business Profile: set-up and management</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/c8ebfad4-b87e-4fd3-a8a9-61dd06647bea/Content+development-blog+posts.jpg</image:loc>
      <image:title>Work - NOVERO Homes &amp; Renovations</image:title>
      <image:caption>Content marketing, writing &amp; SEO: example of an evergreen blog post consistently driving traffic to the site</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e17cdc0e01d721bcaad3cca/7e1fefd2-9cd9-4e51-bc8c-56b78a707b6b/5.jpg</image:loc>
      <image:title>Work - NOVERO Homes &amp; Renovations</image:title>
      <image:caption>Content marketing: blog post grid on original site (2017-2025)</image:caption>
    </image:image>
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</urlset>

